WeScan

2017, Education UX, Beijing

Client: WeScan

Timeline: 2017. 8 – 2017. 12

Role: UX/UI Lead

Challenge

Chinese high school students want to learn beyond their textbooks but often wonder how to effectively find the right material.

WeScan is an app that provides students subject-related materials beyond their textbook by scanning a textbook page into the app. It also builds a student community.

Research

We interviewed 20 high school students to understand how our audience uses their textbooks, pain points, and needs. Here are some insights from the interviews:

  1. Most students don’t think their textbooks provide enough material.
  2. Students get school-related materials mostly from after-school classes.
  3. Some students want to learn more beyond textbooks but don’t know where to find the content.
  4. Students need a way to share and help each other.

Ideation

Our initial idea was using cell phones as scanners to connect textbook and school-related materials. By turning textbooks into scannable hotspots, students have easy and efficient access to school-related materials.

Storyboard for WeScan

App map for WeScan

lo-fi Prototyping

Based on the app map, we built the low-fidelity prototype. We also conducted two rounds of evaluation and made improvements, including using consistent language and removing unnecessary tab bars.

Lo-fi wireframes

Style Exploration

After the evaluation and iteration of wireframes, we moved on to the visual style and high-fidelity design.

Though WeScan had initially only been offered to high school students, they planned on expanding to a broader audience. A broader audience called for a more mature and professional interface. With the brand goal in mind, I did some explorations.

Semi-business: I used a light blue gradient to neutralize the business feeling. The smaller bottom navigation saved more room for the content, yet the scan button still popped out.

Half-shadow: I added shadows on buttons to give more depth to the flat design. The stacking card layout left more space for images and videos, which attracted users’ attention.

WeScan Green: This style kept WeScan’s original brand color with a modern twist. The bottom navigation bar with the smaller scan button ensured that no content was blocked.

After two rounds of discussion and iteration, we reached the final style.

The dark blue top navigation kept the business look. The blue gradient scan button lightened the seriousness. I also downsized the button so that it didn’t block the content behind it.

Improving the experience

After finishing the first version of hi-fidelity mock-ups, we conducted a user test and iterated based on their feedback.

The enlarged “Add” button

This feature allowed students to post text, pictures or videos. In 1.0, I used the fixed-size add button for different size screens. We received feedback that the button is too small on a bigger screen like the iPhone 8 Plus. Accordingly, I enlarged the “add” buttons to 25% of the total width to look consistent on all screens.

The divider

We clarified the edges in the “like”, “comment” and “forward” areas to reduce confusion.

The scanning feature

As the most critical feature in WeScan, the scanning feature was given a lot of thought and love. The biggest challenge was merging two scanning features into one screen without confusing users.

My solution was to use scanning frames with different ratios. For textbooks, I used a 3:4 frame, which is the shape of most books. For QR codes, I used a 1:1 frame to remind users that they were supposed to scan QR codes.

The news title

News was another important feature in WeScan. At first, I didn’t really take the length of new titles into consideration and thought a subtitle or a short brief could help users browse the news more efficiently. During the user testing, we realized that It didn't work with longer titles since only nine characters could fit into one line. Therefore, we decided to remove the subtitle and give each news title two lines. With 14 or 16 sp/pt text, even the smallest iPhone SE screen could take at least 20 Chinese characters, which was enough for most news titles.

Final product

You can now download the WeScan app (Chinese name: 捕捞视频) for both iOS and Android! Due to Google Play’s absence in China, WeScan is listed in Android app stores like Xiaomi.

What I learned as a designer

1. Done is better than perfect

This project was the first time I worked with five different screen sizes (Android, iPhone SE, iPhone 8, iPhone 8 Plus , and iPhone X). In my previous projects, I usually only needed to deal with 1-2 screen sizes. It wasn’t until project WeScan that I realized being a pixel pusher all the time might not be a good thing, especially when you need to deal with more than 300 screens with different states. It is just as essential to make sure everything is good enough with the time given.

2. Talk and draw to your Dev team, a lot

WeScan was a remote project. The development team was based in Beijing while I worked from my home in Inner Mongolia. The lack of in-person communication caused some problems at first. We both thought that our communications were being interpreted by the other party as intended when they were not. I soon found sketching to be a much faster and more powerful tool for communicating ideas, especially when working remotely.

I used sketches to communicate my ideas quickly.